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https://github.com/agnideeppoddar/customer-behavior-analysis

https://github.com/agnideeppoddar/customer-behavior-analysis

Science Score: 26.0%

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Repository

Basic Info
  • Host: GitHub
  • Owner: AgnideepPoddar
  • License: mit
  • Language: Jupyter Notebook
  • Default Branch: main
  • Size: 226 KB
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Created about 1 year ago · Last pushed about 1 year ago
Metadata Files
Readme License

README.md

🛍️ Customer Behavior Analysis

A data analysis project to explore and understand customer behavior patterns through data cleaning, preprocessing, exploratory data analysis (EDA), and visualization techniques. This helps businesses make data-driven decisions for marketing, inventory, and customer engagement strategies.

📊 Project Overview

This project involves analyzing customer behavior data to uncover trends, preferences, and anomalies. The analysis includes:

  • Data Cleaning and Preprocessing
  • Exploratory Data Analysis (EDA)
  • Interactive Visualizations
  • Key Insights and Business Recommendations

📁 Dataset

  • Source: [ecommerce_customer_data_large.csv](https://www.kaggle.com/datasets/bhanupratapbiswas/customer-behavior-analysis)
  • Description: The dataset includes demographic and transactional data such as CustomerID, Gender, Age, Spending Score, Income, and other behavioral attributes.

🛠️ Tools & Libraries Used

  • Python 🐍
  • Pandas 📚
  • NumPy ➕
  • Matplotlib 📈
  • Seaborn 🎨
  • Plotly 🔍 (optional for interactive visualizations)
  • Google Colab / Jupyter Notebook

📌 Key Steps

1. Data Cleaning & Preprocessing

  • Handle missing values
  • Remove duplicates
  • Data type conversions
  • Feature engineering

2. Exploratory Data Analysis (EDA)

  • Summary statistics
  • Correlation matrix
  • Distribution plots
  • Categorical analysis

3. Visualization

  • Bar plots
  • Pie charts
  • Box plots
  • Heatmaps
  • Scatter plots

4. Insights

  • Demographic trends (e.g., spending by age/gender)
  • High-value customer segments
  • Income vs. Spending behavior
  • Customer segmentation opportunities

🚀 How to Run

  1. Clone this repo: ```bash git clone https://github.com/AgnideepPoddar/Customer-Behavior-Analysis.git cd Customer-Behavior-Analysis

Owner

  • Login: AgnideepPoddar
  • Kind: user

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